FAQs

Shown below are some of the most frequently raised questions about Steve’s work and the service provided:

- Getting the bets...
interviewSteve records a daily message for members on special low cost lines. The service comes to you via a low cost number. Calls cost 5 pence per minute from a BT landline. Network extras may apply. Calls from mobiles can cost more. We also provide special low cost lines for callers from outside the UK. If there are any bets for the day, Steve will advise you of this at the very start of the message. He will give bet details plus concise reasoning behind the betting decision. He also provides a summary of his analysis for other selected races of interest. This additional work is widely used by members for their own betting purposes and has proved a consistent source of additional profits, knowledge and involvement.Bets only are also available via a free to receive text service. The limitations of SMS do not allow for the full message to be transmitted.

This gives members the flexibility of receiving bets on their mobile devices and then being able to get the full telephone message at their earliest opportunity.

- Proofing explained...
interviewAll of Steve’s bets are emailed to the Racing Post in advance in accordance with the rigorous procedures laid down by the Advertising Standards Agency (ASA). The Racing Post are extremely thorough in their monitoring. Many services have stopped proofing as they cannot meet the exacting standards required. Only a limited number of services, including Steve’s, are still proofing.The Racing Post are the leading horse racing and sports betting daily newspaper in Britain and Ireland. They are the only truly independent proofing agency.

- Can I join online?
interviewYes. You can now join via the website, by calling the Racing Office on 0208 936 7084 or through our freepost address.We do recommend that if you are unsure about which of the membership options is best suited to you, that you call, email or write before buying on-line.

Please rest assured that any contact you make with us is strictly confidential. We never pass any details on to any third party. Also, no debit/credit card details are held online.

- What is your view on each way betting?
interviewMost of my bets are to win, I am not against each way, but it should be used sensibly. Lots of punters see a horse at around 5/1 and automatically think to back it each way.You must be far more analytical than that. Each way is two bets: one to win and one to place. Fit the bet to the horse and the race overall. If there is no value in the place part of the bet, then you must back it to win.When conditions are right, we occasionally have each way doubles when I can see the horses in question are highly likely to be in the frame and also have a good chance of winning. The conditions for these bets is relatively rare. Over the years we have won substantial amounts from this rare but rewarding bet.

- Why is value so important?
interviewValue is the key to the betting decision and it also significant in other factors such as stake and bet type. Once I have selected and analysed the individual races, there will be a shortlist of horses from each race. Value will then decide whether I proceed to the next stage of actually having the bet. The level of value also goes into the staking level and bet type. Everything revolves around value.
- How do you determine value?
interviewNothing replaces hard work. From my analysis, digital library, ratings system and contacts I put together an outline of each of the races I am looking at. I then determine value by pricing up every horse in the selected races. That is to a 100% book, that way I can see the value without the bookmakers profit margin.It is a thorough process, but a highly necessary one. Without having an accurate assessment of the value on offer, you are essentially backing blind. In the long run, this is not a profitable strategy.

- How much contact do you have with members?
interviewI do speak to individual members on a fairly regular basis. Recent conversations have included guidance on handicapping, laying in running and purchasing a racehorse for a small syndicate.However, I do need to get on with my work and the Racing Office is open virtually every racing day for members and enquirers to call or email. Providing good customer service was an essential factor in my decision to start the service. Having a knowledgeable and dedicated Racing Office is a big plus.

- Can I get the price?
interviewOn our profit account we use generally available prices. These are the prices which the vast majority of members could reasonably obtain. We often use S.P. As a backer, I know exactly how the market works. Quoting the very best price from one or two bookmakers out of ‘sync’ with the rest is false. Those prices vanish and if laid, are only to small amounts. Also, as the Racing Office regularly speak to members, they know what prices have been obtained. Therefore we have a rounded view from my own and members experiences.I am told that other racing services use best prices; this cannot be a fair reflection of their members betting accounts.

- Do you make your results available?
interviewA full list of results, as proofed to Racing Post, are available when you apply for the information pack. There is also long term statistical analysis along with a detailed explanation of how the service operates. If you then need any extra information or clarification, you can get in touch by ‘phone or email.

- Advised or level stakes?
interviewThis is always a personal decision; it comes down to which staking system you feel most comfortable with. Each bet I advise carries my recommended stake. However if you prefer level stakes or any other staking method, then use it.Over the long term, advised stakes have had more better years and produced greater profits than level stakes. For me, my advised stakes are proven and profitable.

- How do I use your additional work?
interviewAlong with the selective bets, I also pass members my analysis and information for additional races.I have spent a deal of time on these races and they are a source of extra profits for the astute member who take careful notes.There are various reasons why they do not become account bets. For example: The price at the time members are briefed is below mine, doubts about the ground etc. This is explained at the time.

Members who are following the racing can then use the additional work on their own account bearing in mind my analysis. If for example the analysed horse goes out to my price, members can see the value and act accordingly.

I would strongly advise any member, especially those on the Exchanges, to pay careful attention to the additional analysis and information. It is an important and valuable part of the overall service.

- Why did you start your service?
interviewOver the years I had requests from potentially good punters to share my work as a professional. I just didn’t have the time to do my work and then advise others. Eventually things worked out that I could accommodate the requests and it would not be detrimental to my full-time backing. Then, as now, my own betting is the primary concern. In 1995 the service began with a clear aim of providing a quality service for the astute backer looking to step their betting up to a more professional level.When advising members I provide my bets and the reasoning behind them. Also, as I have done plenty of work on other selected races, I summarise my analysis for members own use. I know that a lot of members take advantage of this extra work in their form study and betting.

The service is not for everyone. It is not a tipping line or mathematical system – it is my proven betting based upon years of successful backing. Obviously I want members to make good profits, but also learn along the way.

I understand that I am the only established full-time professional who will share their work with like-minded backers.

Professional backer – Horse Racing Advisory Service