Private Service

Traditional bookmaker style betting with selectivity, value and long term profitability the key features.

The full service now includes Steve’s early email. Details are:

HUNTINGDON, ENGLAND - JANUARY 11: A.P.McCoy rides My Tent or Yours over the last to win the Connoll's Red Mills National Hunt Novices Hurdle Race at Huntingdon Racecourse on January 11, 2013 in Huntingdon, England. (Photo by Jamie McDonald/Getty Images)– Call, Text & Email

The service comes to you via low cost numbers. We are advised that call costs are the same to call as a normal 01 or 02 landline and are included in call packages for both landlines and mobiles. We also provide special low cost lines for callers from outside the UK and can also send bets and an additional race analysis summary by email.. Private bets are delivered by free text, on request.

– No irritating call backs throughout racing

All bets and information are supplied to you in one clear and convenient lunchtime call, well before the first afternoon race. Also during the summer months there is a selective ‘tea-time’ message to cover evening racing.

– No misleading betting practices

As has been the case since I started the service in January 1995: My bets are your bets. Therefore I do not advise bets just to produce glossy statistics for advertising purposes. For example, each way bets on short priced favourites. An each way on a 7/4 favourite that finishes third is a loss maker, not another success that boosts the ‘strike rate’, as some would have you believe. For example, each way bets at short prices.

Mrs Danvers– No fantasy account prices

All bets are recorded at odds members could readily obtain. We can often use starting price, which is available to all. This policy means that we have removed up to 50 points account profit in a year from the account by not using the very best prices; as seems to be common practice elsewhere. Honesty and integrity are important to me.

– No dubious staking practices

We recommend a fifty unit bank. All bets are clearly staked and only the bets go onto the profit account. Also I do not advise bets knowing full well as a professional backer that they are in races that the bookmakers will impose unacceptable restrictions.

– No ‘tips’

Every bet I advise I will be backing myself. I back my judgement with hard cash not empty words.

– No anonymity

Members regularly introduce themselves to me on- course. For example: All bets are fully proofed to the Racing Post and The Observer followed my work, as a member would, for a full twelve months. They reported to readers that the year produced £11,345 profit to a £100 level stake (£100 win or £50 each way, as advised). I am told that every leading racing service was approached to take part in The Observer survey. We were the only high profile service willing to open our doors to the in-depth scrutiny involved. Fuller details on the website.
Bletchley (near side) at Royal Ascot– No confusion

In my weekly review message I take a detailed look back at our Private bets over the past week and look forward to the week ahead. In short, I believe that the members’ interests should always come first by ensuring we are professional in every aspect.

Early email…

The early email looking at morning value is part of the Private Service. Emails sent between 11.00 and noon. The full Private Service briefing is then from the current 1.00 pm.

You will also get my analysis for selected other races. This is for your personal use, as required.The additional analysis is part of the comprehensive service provided and can only be made available on the telephone service. It does not go on the profit account. Many astute members enjoy this area of my work to derive extra profits and involvement.

Most Private bets are staked as 1 or 2 units.Average stake per bet is 1.5 units and we average four Private bets per week.

We do not back odds-on.

For more details about the early alerts, click here.

Overall the service is designed for the more astute backer wanting to take a long term professional approach to their betting. Any further information and immediate membership: Call my Racing Office, email or join on-line.

Professional backer – Horse Racing Advisory Service