Steve records a daily message for members on special low cost lines. The service comes to you via a low cost number. Calls cost 5 pence per minute from a BT landline. Network extras may apply. Calls from mobiles can cost more. We also provide special low cost lines for callers from outside the UK. If there are any bets for the day, Steve will advise you of this at the very start of the message. He will give bet details plus concise reasoning behind the betting decision. He also provides a summary of his analysis for other selected races of interest. This additional work is widely used by members for their own betting purposes and has proved a consistent source of additional profits, knowledge and involvement.

The message is concise and informative. Its content is best suited to a telephone recording. A text message would be too short for members additional benefit and as Steve is working right up to message time; an email could be outdated and prone to delay.

All of Steve's bets are emailed to the Racing Post in advance in accordance with the rigorous procedures laid down by the Advertising Standards Agency (ASA). The Racing Post are extremely thorough in their monitoring. Many services have stopped proofing as they cannot meet the exacting standards required. Only a limited number of services, including Steve's, are still proofing.

The Racing Post are the leading horse racing and sports betting daily newspaper in Britain and Ireland. They are the only truly independent proofing agency.

It may seem old-fashioned, but we prefer members to call the Racing Office or take the trouble to make a postal application.

The long term professional approach is necessary. This is not a 'get rich quick' scheme for the undisciplined gambler. That is why we recommend a structured bank that allows you to take a long term level headed view of membership. In some circumstances, the Racing Office have declined membership applications from those who would not be able to take the professional approach. Also they are able to guide people towards the most suitable membership and also tailor subscriptions to the individual personal requirements. An automated online subscription system lacks human understanding, guidance and reassurance.

Please rest assured that any contact you make with us is strictly confidential. We never pass any details on to any third party. Also, no debit/credit card details are held online.

Most of my bets are to win, I am not against each way, but it should be used sensibly. Lots of punters see a horse at around 5/1 and automatically think to back it each way.

You must be far more analytical than that. Each way is two bets: one to win and one to place. Fit the bet to the horse and the race overall. If there is no value in the place part of the bet, then you must back it to win.

When conditions are right, we occasionally have each way doubles when I can see the horses in question are highly likely to be in the frame and also have a good chance of winning. The conditions for these bets is relatively rare. Over the years we have won substantial amounts from this rare but rewarding bet.

Value is the key to the betting decision and it also significant in other factors such as stake and bet type. Once I have selected and analysed the individual races, there will be a shortlist of horses from each race. Value will then decide whether I proceed to the next stage of actually having the bet. The level of value also goes into the staking level and bet type. Everything revolves around value.

Nothing replaces hard work. From my analysis, digital library, ratings system and contacts I put together an outline of each of the races I am looking at. I then determine value by pricing up every horse in the selected races. That is to a 100% book, that way I can see the value without the bookmakers profit margin.

It is a thorough process, but a highly necessary one. Without having an accurate assessment of the value on offer, you are essentially backing blind. In the long run, this is not a profitable strategy.

I do speak to individual members on a fairly regular basis. Recent conversations have included guidance on handicapping, laying in running and purchasing a racehorse for a small syndicate.

However, I do need to get on with my work and the Racing Office is open virtually every racing day for members and enquirers to call or email. Providing good customer service was an essential factor in my decision to start the service. Having a knowledgeable and dedicated Racing Office is a big plus.

On our profit account we use generally available prices. These are the prices which the vast majority of members could reasonably obtain. We often use S.P. As a backer, I know exactly how the market works. Quoting the very best price from one or two bookmakers out of ‘sync’ with the rest is false. Those prices vanish and if laid, are only to small amounts. Also, as the Racing Office regularly speak to members, they know what prices have been obtained. Therefore we have a rounded view from my own and members experiences.

I am told that other racing services use best prices; this cannot be a fair reflection of their members betting accounts.

A full list of results, as proofed to Racing Post, are available when you apply for the information pack. There is also long term statistical analysis along with a detailed explanation of how the service operates. If you then need any extra information or clarification, you can get in touch by ‘phone or email.

This is always a personal decision; it comes down to which staking system you feel most comfortable with. Each bet I advise carries my recommended stake. However if you prefer level stakes or any other staking method, then use it.

Over the long term, advised stakes have had more better years and produced greater profits than level stakes. For me, my advised stakes are proven and profitable.

Over the years I had requests from potentially good punters to share my work as a professional. I just didn’t have the time to do my work and then advise others. Eventually things worked out that I could accommodate the requests and it would not be detrimental to my full-time backing. Then, as now, my own betting is the primary concern.

In 1995 the service began with a clear aim of providing a quality service for the astute backer looking to step their betting up to a more professional level.

When advising members I provide my bets and the reasoning behind them. Also, as I have done plenty of work on other selected races, I summarise my analysis for members own use. I know that a lot of members take advantage of this extra work in their form study and betting.

The service is not for everyone. It is not a tipping line or mathematical system – it is my proven betting based upon years of successful backing. Obviously I want members to make good profits, but also learn along the way. It has been asked why I don’t just give the bets out in a text or email. That would take away the founding reason – a quality service for the astute backer looking to step their betting up to a more professional level.

I understand that I am the only established full-time professional who will share their work with like-minded backers.