Traditional bookmaker style betting with selectivity, value and long term profitability the key features. Providing a truly professional service matters to Steve and as a member you are guaranteed:
- Low cost calls The service comes to you via a low cost number. Calls cost 5 pence per minute from a BT landline. Network extras may apply. Calls from mobiles can cost more. We also provide special low cost lines for callers from outside the UK. - No irritating call backs throughout racing All bets and information are supplied to you in one clear and convenient lunchtime call, well before the first afternoon race. During the main summer months, there is also a ‘tea time’ message on selected days prior to evening racing commencement.
- No hidden extras There are no extra costs, charges or hidden additional services.   - No misleading betting practices As has been the case since I started the service in January 1995: My bets are your bets. Therefore I do not advise bets just to produce glossy statistics for advertising purposes. For example, each way bets on short priced favourites. An each way on a 7/4 favourite that finishes third is a loss maker, not another success that boosts the 'strike rate', as some would have you believe.

	- No fantasy account prices All bets are recorded at odds every member could readily obtain. We can often use starting price, which is available to all. This policy means that we have removed up to 50 points profit in a year from the account by not using the very best prices; as seems to be common practice elsewhere. Honesty and integrity are important to me.

- No dubious staking practices We recommend a fifty unit bank for each service. All bets are clearly staked and only the bets go onto the profit account. Also I do not advise bets knowing full well as a professional backer that they are in races that the bookmakers will impose unacceptable restrictions.   - No 'tips' Every bet I advise I will be backing myself. I back my judgement with hard cash not empty words. - No anonymity Members regularly introduce themselves to me on course and follow my media appearances. For example, The Observer on Sunday followed my work, as a member would, for a full year from May 2005. They reported to readers that the year produced £11,345 profit to a £100 level stake (£100 win or £50 each way, as advised). I am told that every leading racing service was approached to take part in the Observer survey. We were the only high profile service willing to open our doors to the in-depth scrutiny involved. - No confusion In my weekly review message I take a detailed look back at our betting over the past week and look forward to the week ahead.   In short, I believe that the members' interests should always come first by ensuring we are professional in every aspect.
Private Service Overview... This service provides you with all of my selective bets. As a rough guide, we aim to win around ten points from each bet, based on my personal odds. See the example on the results sheet. We do not back odds-on on the Private Service. You will also get my analysis for selected other races. This is for your personal use, as required. The additional analysis is part of the comprehensive service provided; it does not go on the profit account.  Many members enjoy this area of my work to derive extra profits and involvement. - Main staking range one to five points. Average stake two points - Average of four selective weekly bets.   Overall the service is designed for the more astute backer wanting to take a long term professional approach to their betting. Any further information and immediate membership, call my Racing Office on 0208 650 5721.

 

Private	Exchange	All Weather	Weekend